Momentum is a powerful force. One of the most powerful, at least when it comes to behavior. The saying goes that one good decision leads to another. Unfortunately, the same holds true for bad decisions. And what’s more, I’d argue that bad momentum is a hell of a lot stronger than good momentum. It’s why one erstwhile click when you’re trying to get work done leads to one thousand. Somehow, putting one sentence down on the page doesn’t have the same bountiful effect.